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Our Services

Digital Marketing

Digital Marketing involves the use of digital channels to promote your products and services and reach your potential customers; digital channels such as the internet, mobile apps, social media, search engines or online advertising.

Compared to traditional marketing, Digital Marketing implies new ways of approaching customers and new ways of understanding how customers behave. It allows you, for example, to focus your marketing efforts on a specific target group and/or a concrete geographical area.

It also includes tools and processes to measure the success of your marketing efforts by for example, analyzing the results of your latest marketing campaign, providing you this way with valuable insights about your customers which can be used as base for your future marketing initiatives.

The Digital Marketing strategy of any company starts with an attractive website. From a design perspective, your corporate website should be easy-to-navigate, responsive, branded and quick-to-download. From a content point of view, it should be interesting, useful and continuously changing to encourage first-time visitors to come back again.

On top of your website, you can build up your company’s Digital Marketing strategy by adding different channels and options, from a blog, an email newsletter or a Facebook page to LinkedIn advertising or Google Analytics. Options that you chose based on what fits best your brand, your customers, and of course, your budget.

Digital Marketing Can Be Overwhelming.

The Good News Is, We Can Help!

Website Design & Development

Website Design & Development

Each company is unique and requires a customized web design to reflect its particular characteristics.

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Each company is unique and has its own brand. This requires a customized web design to reflect its particular characteristics.

All our web designs are unique and different. During our design process we are placing special emphasis on the collection of your requirements and needs for optimizing and customizing as much as possible your web presence.

We love to build our websites on WordPress, a free and open-source content management system (CMS). WordPress is the most popular website management system, serving over 60 Million websites. Thanks to its wide usage, it is constantly maintained and enriched in functionality. In addition, it allows you to self-manage the content of your website, such as news, projects or galleries.

Our engagement doesn’t end with the publication of your website. With our WordPress CarePlans we secure that your site will look as good tomorrow as it looks today.

Do you want to know more about the additional website services we offer and our CarePlan options? Read more

Digital Marketing Strategy

Digital Marketing Strategy

The Digital Marketing Strategy is the basis for your company’s online success.

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The Digital Marketing Strategy is the basis for your company’s online success.

It provides the answers to questions such as what kind of content or functionality do I need on my website? Which are the right digital channels to reach my marketing goals? On which digital channels should I advertise?

Answers that will guide you to take the right decisions to make your company successful online.

Search Engine Optimization

Search Engine Optimization

Search Engine Optimization is as important as the development of the website itself.

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Search Engine Optimization is as important as the development of the website itself.

It is the way to enable search engines, like Google or Bing to know about your website, its structure and understand its content. The better the understanding of the relevance of your content in relation to the users’ search terms, the higher the possibility to highlight your website and attract visitors so that your the website can fulfill its objectives.

The Optimization work is not a one-time activity. It is a continuous process that aims to improve results over time. As your partner, we offer to perform regular analysis and adjustments of your website’s keywords in order to continuously improve the positioning of your website in Search Engine rankings.

 

Email Marketing

Email Marketing

Reaching customers with personalized emails is one of the most effective digital channels.

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Reaching customers with personalized offers, advertisements and notifications via email should be part of any Digital Marketing Strategy, as email marketing is one of the most effective digital channels.

Our preferred platform is MailChimp, a marketing automation platform, which covers the entire life cycle of the user starting at his/her registration. We take care of the initial configuration of your account, the integration with your website and the creation of a template for sending newsletters.

We also offer, as part of our Seminars & Training, training in order to make email marketing a tool that adds value to your business.

Seminars & Training

Seminars & Training

SEM, SEO, Google Ads, Social Media Marketing, Content Marketing, Google Analytics…

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SEM, SEO, WordPress, Google Ads, Social Media Marketing, Content Marketing, Keywords, Google Analytics – these are marketing terms that you probably see and hear very often.

Nowadays, Digital Marketing is an important field for every business, regardless of selling products or services, or being local, regional, national or global. Many business owners have limited competencies in the area and see the need to buildup Digital Marketing competence to be able to market their business successfully online.

We offer digital marketing seminars covering key elements like, ’building a website, Search Engine Optimization, Search Engine Marketing and Google Analytics. In addition, we offer customized individual trainings in case you have a specific topic where you want to acquire a deeper knowledge.

Take a look at our Seminars & Training page for more details and the possibility to register for upcoming seminars or book an individual training.

Social Media Management

Social Media Management

Social Media Marketing makes up a fundamental part of any Digital Marketing Strategy.

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Social Media Marketing makes up a fundamental part of any digital marketing strategy.

Through Social Media, you ensure visibility, strengthen your brand image, create promotions, create awareness, drive advertising campaigns and, consequently, increase sales.

However, it is key to define your target market or audience and through what social networks you are willing to address it (Facebook, Instagram, LinkedIn, etc.).

We take care of the initial setup of your company pages, any required integration with your website and support you in creating your initial content release time plan.

Online Advertising

Online Advertising

Online advertising began already in the early 1990s with the introduction of advertising banners.

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Online advertising began in the early 1990s with the introduction of advertising banners as page owners looked for additional revenue streams.

Online advertising has evolved a lot over the years and supports today multiple formats of Display Advertising, Search Advertising and Social Media Advertising, allowing your company to reach its potential customers online on the web and apps. The great advantages of Online Advertising is Targeting and Measuring. Targeting can be based on numerous factors such as keywords, gender, age, location, interest and hobbies. Your marketing campaign could be targeted by filtering these demographic factors. Several factors can also be combined to establish your target market. The second advantage, Measuring, will provide you with clear insights in the effectiveness of your campaign.

These two advantages enable us to optimize your advertising investment to reach only the relevant audience, avoiding targeting users who have little or no interest in your offering.

We are specialized in the two major online advertising platforms of the market: Google Ads and Facebook Business. We can help you create and optimize campaigns such as Search Ads, Display Network, Remarketing Ads.

As part of Online Advertising we will analyze and suggest the right target audience, setting up the relevant ad formats and measuring the effectiveness of your marketing campaign. All this with the purpose of continuously improve the success of your campaigns.

Audience Analytics

Audience Analytics

Audience Analytics enables improvement of the online performance of a business.

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Audience Analytics is the collection, analysis and reporting of audience data for purposes of understanding, optimizing and improving the online performance of a business.
Digital Marketing without Audience Analytics is like driving a car blindfolded.

Our role as your Audience Analytics expert is to analyze this amount of information to offer meaningful data that responds to business objectives and put you in the powerful position of understanding how your customers are thinking and acting online in order for you to make fact-based decisions.

As part of Audience Analytics we take care of the technical implementation on your website, the definition of key indicators for your digital marketing, the development of dashboards and monitoring reports and the creation of improvement proposals based on the data collected.

Google My Business Listing

Google My Business Listing

Show your company informations on Google Search and Maps
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Your Business Profile appears right when people are searching for your business or businesses like yours on Google Search or Maps — so you can stand out, and bring customers in.

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